Daylight Donuts

The initial step in my research phase was to complete a very thorough heuristic analysis following Nielsen’s Usability Heuristics.

3: User Control and Freedom

• No label buttons exist, how do users know where to navigate this website

• There is no redo/undo

• Highlight ways users can exit out of a current window or interaction so the user does not feel “stuck”

4: Consistency and Standards

• The current website lacks consistency, does not follow industry standards (UI guidelines)

• Users look for a consistent set of standards when navigating through an experience

7: Flexibility and Efficiency of Use

• This site lacks efficiency of use. The user cannot customize their experience

• No keyboard shortcuts are enabled for the current website

8: Aesthetic and Minimalist Design

• This current website lacks an aesthetic and minimalist design. The design of the current website is very overwhelming and hard to prioritize where to look first. The site lacks a visual hierarchy. Because of this, there is reduced clarity and increased confusion.

• Features need to be prioritized and content should support user and business goals

After conducting this audit, I had a clear path forward on the prioritized features and also visual elements that should be incorporated into the UI refresh. I wanted the users to have control over their experience to navigate fluidly through the application and to be able to utilize a product that does not increase confusion by abiding by design standards. Finally, I wanted the design to be fun, and vibrant, but very aesthetically pleasing.